Cross-Culture Diffusion Issues Under the Concept of “The Belt and Roadâ€

Abstract

Alongside the initiation, planning and implementation of “The Belt and Road†proposal, the culture diffusion of China under this concept should be promoted immediately. As different & diversified of culture, the only bridge to meet culture gap and facilitate cooperation of “The Belt and Road†countries and regions is cross-culture communication. Culture diffusion is the proposition and ground of “the Belt and Road†proposal. The underlying cause of communications conflict lies in core thoughts difference of culture. Based on discussion and analysis in culture dimension theory, the strategy has been raised to improve the communication performance. China is on its way to enter the world discourse power system.