Study on Life Tag Value Evaluation Based on the Improved RFM Model
Abstract
Various needs of customers’ life are divided into 1068 tags in the life tag system. The visit to each tag reflects its value indirectly. As a result, how to find these higher-value tags is an urgent problem to be solved for marketing strategy. This paper gives a brief description of the life-tag value and its construction based on an improved RFM model, which introduced the temporal weighting and took multi-dimensional visiting record of tags as analytic target. Experimental results show that the higher integrated score of one tag, the higher the value, with up to 58.2% percent accuracy.
Keywords
Life tag; RFM model; Multi-dimensional visiting record; Temporal weighting
Publication Date
DOI
10.12783/dtetr/iect2016/3756
10.12783/dtetr/iect2016/3756
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