Analysis on the Development of Rural Electronic Commerce from the Perspective of Sociology
Abstract
Rural electronic commerce is a new thing in the process of social development, and it contains the great strategic opportunity and broad development space. From the perspective of sociology, this paper analyzes the current development situation of rural electronic commerce, and puts forward the future development strategy, which makes contribution to promote the development of rural electronic commerce in china.
Keywords
Rural Electronic Commerce, Formal Organization, Diversity-orderly Structure, Social Network, Social Choice Theory.
DOI
10.12783/dtssehs/adess2017/17873
10.12783/dtssehs/adess2017/17873