4R_Based Crowdfunding Publishing Marketing Strategy Research

He-jie CHEN, Jiu-run ZHANG, Zi-xuan XIANG


Crowdfunding Publishing is a new publishing model, which Internet+ combined with publishing industry. Crowdfunding Publishing put forward a new way for raising fund, publishing items, marketing prediction etc. With it rapidly development, Corwfunding publishing have shortcomings- the lack of trust, fuzzy profit model, Lack of legal supervision. In this paper, Crowfunding publishing divided Crow funding, Creative Crowdfunding, minority Crowdfunding. And we adopted 4R theory to analyze three Crowfounding in order to improve Crowfunding economic benefits.


Crowfunding publishing, 4R theory, Crow funding, Creative crowdfunding.


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