The Study of Investment Risk in Franchisee by Grey AHP Method

Abstract

The servicing industry is more prosperous than others recently, how to alternate a chain store corporation to invest or operate is an important subject today. For the risk reducible and adding more opportunities to profit, the investors should collect some information (such as competition, potential…) of the industry by some rules before to join them .Therefore, it is expected to use the method of the Grey Analytic Hierarchical Process to estimate the competition about the chain store corporation for supporting investors more opportunities to profit in this paper.