An Active RFID Tag for Outdoor Billboard Management

Abstract

Billboard is installed in the business district or beside the highway. It is a kind of advertising facility. To manage the outdoor billboard efficiently, a novel active RFID tag is proposed. The hardware of the RFID tag is introduced. In order to reduce the energy consumption of the hardware, this research highlights a low power strategy. To support multiple readers to work simultaneously, a communication protocol is designed. The staff can get the billboard ID stored in the RFID tag with the portable reader, the detailed information of the billboard can be acquired with the billboard ID. The testing result shows that the RFID tag works well for the application of billboard management.