A Study on Efficient Recycling Channels of Waste Electronic Products for Different Consumer Groups—A Case Study of College Student Consumers

Abstract

The consumer participation as a direct source of used electronic products has a direct impact on the recycling rate, so it is particularly important to study recycling channels that meet the consumer's needs. However, most researches in China neglect the influence of different consumer groups' differences on the recycling behavior. To explore efficient and suitable recycling channels, we must pay attention to the differences of consumer groups, classify consumer groups and explore different recycling channels according to their recycling behavior. University student consumer groups occupy an important market share of electronic products, learning habits combined with different consumption habits to speed up the replacement of electronic products, resulting in a large number of waste electronic products. Therefore, it is of great significance to study the recycling channel of waste electronic products, which is the consumer group of college students, for the entire electronic product recycling pattern. This article takes college student consumer groups as an example, investigates and analyzes the main factors that hinder this consumer group from participating in the recycling of used electronic products, explores the main factors that undergraduates use when choosing the waste electronic products processing channels, and uses AHP to evaluate the importance of factors, so as to explore suitable consumers for consumer groups of reverse recovery of electronic products to achieve channels.