Research on the Impact of Barrage Video on the Continuance Intention of E-Learning Platform

Abstract

Traditional e-learning platforms have problems such as low completion rate of courses, high platform dropout rate, and a lack of willingness of learners to continue to use. And barrage videos provide a new form of interaction for e-learning platforms. This paper, based on Expectation Confirmation Model of Information Systems Continuance (ECM), proposes the theoretical model of the impact of barrage video on the willingness to use e-learning platform, which adds to two variables of perceived pleasure and perceived presence and is verified by data crawler of learning video barrage. The results show that the barrage video positively affects the online learner's perceived pleasure, perceived presence and perceived usefulness, thereby increasing learner satisfaction and product willingness to continue to use.