Study on the Internet + Marketing Rural Tourism Products

Cong-xi CHENG, Lu JIANG, Tong-min CHEN, Zhen-xing PAN, Jia-qi HU

Abstract


With the rapid development of Internet technology, the state supports greatly to apply the Internet technology to the various walks of life. The combination of the Internet + the marketing of rural tourism products is a new kind of marketing model, opening a new way for the marketing innovation of rural tourism products. Through analyzing the questionnaire results of the Internet + the marketing of rural tourism products, this paper has found out some existing related problems, and finally put forward some corresponding strategies.

Keywords


Internet+, Rural tourism products, Marketing, Strategy


DOI
10.12783/dtcse/CCNT2018/24759

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