Research on the Characteristics and Communication Mode of Virtual Community: Take DXY Community as an Example

Abstract

With the rapid development of the Internet, the number of virtual community users has been increasing, and the virtual community has developed rapidly. At present, the research of virtual community in China is very short. Taking virtual community as the starting point, this paper select virtual community DXY as the main research object. Starting from the characteristics of DXY community, this paper analyzes the propagation mode from the communication subject, the propagation structure and the propagation scope, and explores the multistage and decentralized transmission mode of the community DXY and the decentralized transmission characteristics.