Study on Rural Tourism Marketing from the Perspective of New Media

Abstract

The birth of mobile Internet has given birth to the rapid development of new media, and made a major change in the mode of information dissemination. The Internet-based new media has become an indispensable new marketing tool. Especially after rural tourism has experienced the development of different stages in the past, using new media to promote the development of rural tourism has become a development opportunity. This article has mainly applied the comparative research method, induction and questionnaire survey methods to make a certain innovative exploration about how to use new media to promote the rural tourism marketing, and expounded the feasibility and necessity of using new media to market rural tourism, analyzed the problems existing in the new media marketing of rural tourism, and finally put forward the corresponding strategies.