Comparative Study of University Public Opinion Communication Network Based on SNA

Abstract

In recent years, college public opinion has gradually become a hot spot of social concern. However, there are still many problems in colleges and universities in dealing with public opinion. It is of great significance to actively explore the characteristics and laws of public opinion communication in colleges and universities. In the perspective of social network analysis, this paper compares and analyzes two types of college public opinion communication networks: positive and negative. Finally summed up the internal law of public opinion communication in colleges and universities. It provides a new theoretical perspective for the study of college public opinion in the perspective of social network analysis, and can effectively improve the efficiency of colleges and universities in dealing with online public opinion.