Research on Construction and Subdivision of WeChat Multi-stage Information Communication Mode

Abstract

WeChat is a social tool with the highest acceptance in China, and its huge user social network and information communication mode become research hotspots in recent years. In the paper, different information communication abilities of many social functions of WeChat are integrated on the basis of referring to related information communication theory, WeChat multi-stage information communication mode is constructed, and its communication mode is systematically described and analyzed. In the paper, subjective selectivity communication of users and user own attributes on information is mainly emphasized in order to describe its information communication complexity and diversified selectivity more clearly, thereby further proving the availability and applicability of the WeChat multi-stage information communication mode. It is expected that it can play a larger role in research development of online social network information communication mode in the future.