An Investigation of Innovative Mode of Crowd-Funding Publishing under the Background of "Internet+"

Abstract

An important application of 'Internet+' in publication is 'crowd-funding publishing'. However, the development of crowd-funding publishing has encountered some bottlenecks nowadays, such as lacking of commitment to return, higher credit risk and so on. Weigongyi has made it transparent and known to public in financial management, which can make donors see the operation of the entire project funds and the progress of project implementation at any time, its high credibility let more people participate in donation more times. Kickstarter is a website with perfect business model, which has received more money so that more excellent selection of books can obtain funds to publish. It also allows investors to benefit at the same time and makes investment for many times. This paper analyzes the experience of the two in fund management in details, and put forward a new mode of crowd-funding publishing management suitable to China's book publishing. This model will improve the investors' right to know and the transparency of capital operation, it will also enhance the reliability of the funds to use.