Analysis of Consumption Structure Featured by Inbound Tourists in Shandong Province

Abstract

In accordance with the data related to the inbound tourism in Shandong province from 2006 to 2015, through adopting the models of consumption level index and the advanced consumption index of inbound tourists in Shandong province, the consumption structure of inbound tourists in Shandong province is analyzed. As the result indicates, the average daily consumption per capita of inbound tourists in Shandong province keeps the pace of development with that of China, indicating the slow rise of development, and yet this trend stops at 2013, and the average daily consumption per capita of inbound tourists in Shandong province starts to fall behind that of China since 2013. The consumption level index of inbound tourists in Shandong province has been around 1 with less fluctuation since 2013, bespeaking that the consumption level of inbound tourists in Shandong province basically keeps pace with the development of foreign exchange receipt from tourism, and the consumption of inbound tourism in Shandong province is deemed as the synchronous consumption. Under the structure of Shandong’s inbound tourism consumption, the basic consumption takes up over 60% of all years’ data, and the β, the advanced index of inbound tourism consumption, is valued less than 1 among all years’ data. Hence it is bespoken that the inbound tourism consumption in Shandong province is unreasonably structured, and the inbound tourism supply shall be optimized in structure.