Research on Recommendation Mode of WeChat Official Account Platform Based on Hybrid Recommendation Algorithm

Qiurui Chen, Shijue Zheng, Hui Chen, Wei Liu

Abstract


Recently, the popularity of mobile socialization has promoted the development of WeChat greatly, while the WeChat official account platform is one of the most significant functions of WeChat. A hybrid recommendation algorithm combined the content-based and collaborative filter has been proposed in this paper by analyzing the hot articles posted by WeChat official accounts and the characteristics of the official account’s name. This hybrid recommendation algorithm can be used to recommend articles that have higher quality and richer content for subscriber.

Keywords


Hybrid recommendation system, WeChat official account, Content-based recommendation, Collaborative filter recommendation


DOI
10.12783/dteees/icseep2017/12694

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