Designed Opportunity Identification Based on the Context of Big Data and the Business Value Studies

Abstract

The application of large data has opened a time of sharing, creation and innovation. Large data change the way people think, and better stimulate new products and design innovations. In the large data age, everyone is the provider and user of data, in the face of this new challenge and new opportunities, in order to improve the efficiency of enterprises, design needs to make corresponding strategic adjustments. Design is a kind of related way to gain benefits, it is a kind of skill to visualize and commercialize concept, and it is a process of transforming frontier thinking into effective strategy. Design is not just a skill, it is more like a methodology for innovative services and design thinking. In this paper, from the large data characteristics, analysis of large data to design inspiration and thinking change. This research design opportunity recognition, through the combination with the large data, provides a forward-looking reference for the design opportunity recognition. The relevant design revelation includes the data as the key reference, the establishment of large data thinking, in-depth excavation design opportunities and data relevance, and then promote the design of innovation and product commercial value.