Research on the Online Star Economy

Hong YU, Lin ZHU, Xin-xin LIU

Abstract


The rapid development of economy and Internet technology has led to the development of a series of new industries, and the online star economy has also taken advantage of the rapid rise of the east wind. The Internet provides a display of the social networking platform for online star, and people stress the boredom of life that they find a new way to get rich. It can be said that the online star has become a new economic phenomenon, and is also a unique cultural phenomenon accompanied the development of the Internet economy. In fact, the initiation of the Internet has affected our lives everywhere, and the emergence and reputation of online star have changed. All in all, the industry chain of the online star has become more mature, and gradually toward the direction of specialization.

Keywords


Internet, Online Star, Web Celebrity Economic, Self Marketing, Internet Marketer


DOI
10.12783/dtem/icem2017/13086

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