Critical Review on Consumer Behavior Research

Abstract

Consumer behavior research is the foundation of marketing management subject system. The current research methodology and theoretical model have a series of problems: a complete consumer hypothesis for each element of body and mind is the simple combination of local process; the lack of overall research methodology across the various levels of system; static and partial phenomenon instead of overall psychological behaviors. To break through the research problems, we must integrate the intrinsic quality and external environment of consumers based on holographic theory system, and build the whole system theory model of consumer behavior concept, to improve the consumer system structure and the function of spatio-temporal variation rules of body and mind.