The Possibility of Consumers’ Participating in Value Co-creation Under the Influence of Internet

Abstract

With the Internet application ceaselessly deepen in all walks of life, the enterprise goal is changing from pursuing maximize profit to achieving value maximization. And value creation has become one of the core issues in the enterprise strategic management and all other management areas. This thesis aims to analysis the possibility of consumers’ participating in enterprise value co-creation under the influence of Internet base on value co-creation theory. Through the literature review, the author summarizes the existing research results, including consumer participation motivation and the formation of impact. This paper focuses on how the Internet works when consumers participate in value creation. Finally, four possible frontiers for future research are proposed