Study on the Evaluation and Promotion of the Service Quality of Travel Agencies in Harbin

Jing SUN, Yi-xin ZHANG

Abstract


In this paper, the measures of improvement to the service quality of the travel agencies in Harbin are proposed. Through the survey of tourist satisfaction rate, the questionnaire data were collected to obtain the quantitative analysis of the service satisfaction provided by tourists. Then the data is statistically analyzed using SPSS21.0 software to give the mean satisfaction rate of each aspect in regard to the service of the travel agencies. From which, the final improvement strategies for the service quality of the agencies in Harbin City are derived.

Keywords


Travel Agency, Tourist Satisfaction, Service Quality


DOI
10.12783/dtem/icem2017/13191

Refbacks

  • There are currently no refbacks.