Analysis and Research on the Current Situation and Development Trend of the Third Party Online Education Platform in China

Gongjian Zhou

Abstract


In recent years, the development of online education in China is in full swing, and various new products, models and platforms continue to emerge. Third-party online education platform, setting professional education, content aggregation and content realization in one, is undoubtedly the most sought after by the market and its customers. Starting with the development of online education in China, this article focuses on the in-depth analysis of the concept, characteristics and current situation of the third party online education platform through investigation and literature research, with "cloud classroom of NetEase" as a typical case study, using the method of synthesis, comparison, induction and other analytical methods. At last, the paper shares its opinion on the development trend of the third party online education platform, with a view to providing some useful reference for the study on development of online education in China.

Keywords


Online education, Platform, Business model, Profit model, Content aggregation


DOI
10.12783/dtem/icssed2018/20246

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