Discussion of the Competitive Performance and Competitive Strategies of Solar PV Manufacturers

Abstract

Solar energy is the most important basic energy among various renewable and biomass energies, meaning wind power, ocean energy, and water energy, which all come from solar energy. Broadly, solar energy contains the abovementioned various renewable energies. Solar PV is a kind of ideal energy, and it has many advantages: it has low pollution, low energy consumption, it is sustainable, and it is not affected by energy shortages. Importance-Performance Analysis (IPA) is a method often used to measure satisfaction and improve competitive strategies. In order to completely analyze the business performance of Taiwan’s renewable energy enterprises, this research adopted the IPA method to analyze and investigate the evaluation of the case company’s competitive performance, and then, the results can be used as the basis for improvements to the case company.