A Research on the Profit Model of Mobile Fitness Industry

Abstract

Recent years, China is facing an increasingly severe obesity situation. With the further improvement of the life quality of the youth in China, fitness consciousness has gradually been deeply rooted in people’s heart, thereby, people’s demand of fitness is at a status of steep rise. Mobile fitness apps then attracted a large number of young people’s eyes. Nevertheless, the profit model of this kind of apps is still at a stage of diversified development, and the model is relatively blurry and chaotic. The problem of profit model is one of the significant reasons lead to the slow development of mobile fitness industry. Through comparing these three mobile fitness apps and make an analysis about the current situation of the profit model of mobile fitness apps in our country and then find out the deficiency of existing profit models and explore the potential profit models in the future.