An Empirical Study on the Influence Factors of the Participation of the Economic Platform in the Urban Residents

Abstract

Sharing economy is a kind of commercial operation mode which makes full use of idle resources on the Internet. In order to grasp the participation behavior of residents' shared economy platform and its influencing factors in time, based on the survey of 463 valid questionnaires in Ningbo City, Zhejiang Province, this paper establishes the structural equation model of the influencing factors of the participation behavior of urban residents' shared economy platform. From the empirical point of view, this paper reveals the main factors that affect the residents' participation in the shared economy platform. The results show that efforts are expected to play a key role in the willingness to use the shared economy platform, which in turn directly determines the behavior of urban residents in using the shared economic platform