Research and Countermeasure Analysis on the Development of Internet Financial Market in Rural Areas of China

Abstract

For a long time, my country's rural financial market has shown the characteristics of financial restraint. As the country pays more and more attention to agriculture, rural areas and farmers, promoting the development of rural Internet finance has become a direction of rural financial development. It is undeniable that the current development of rural Internet finance is still in its infancy, and there are major problems in risk management, financial supervision, and raising farmers’ awareness. The uniqueness of agricultural production and the imperfect credit system in rural areas have resulted in the inadequate satisfaction of agricultural investment and financing needs. Therefore, this paper conducts research on my country's rural internet finance market and puts forward corresponding suggestions on how to promote the development of internet finance in rural areas.