Research on the Present Situation and Improvement Strategies of Consumer Supply and Demand from the Perspective of Supply-side Innovation

Abstract

In recent years, a notable trend in my country's consumer market is the rapid development of overseas consumption, and a large amount of mid-to-high-end consumption flows abroad. Changes in the consumption structure of Chinese residents and strong overseas consumption reflect the current contradiction between the supply and demand structure of Chinese consumption, especially mid-to-high-end consumption, and supply-side structural innovation is the main way to solve this contradiction. Based on the current situation of domestic and foreign consumption in my country, this research explores ways to promote consumer supply-side innovation through multiple levels and perspectives to gradually meet consumers' growing needs for a better life, guide the return of purchases and consumption, and promote consumption prosperity in the domestic market.