Research on the Impact of Customer Participation in the Innovation on Enterprise Innovation Performance Under the Background of MindCloud

Abstract

The age of MindCloud gives more possibilities for companies to acquire the information of customer behaviour. This page analyzes the analyse the influence mechanism of customer participation on innovation performance, which can give the theoretical and managerial implication for companies. The results show that intelligent collection of customer behaviour and intelligent analysis of consumer behavior have significant impact on promoting company innovation performance. Meanwhile, the information from ordinary customer and special customer are all valuable for promoting company innovation performance.