Research on Innovation and Development of Private Brands of Physical Retail Enterprises

Abstract

In the context of the Internet, with the introduction of "new retail", the development of private brands has become a historical turning point in the development of retail enterprises. Through its development, new opportunities for physical retail companies can be found for growth, so the innovation of private brands and development is essential. Based on the analysis of the status quo, development trend and growth path of private brands, this paper finds out the current stage of the private brands of Chinese retail enterprises, and points out the development direction of the private brands of retail enterprises in the new era, which is the private brand of physical retail enterprises. Provide reference for future development.