Research on the Reform and Innovation of Teaching Mode of Marketing Major in Chinese Universities under the Background of Big Data

Abstract

In the era of big data information, big data has been integrated into various fields and has had a profound impact on many aspects. Based on the background of big data era, this paper analyzes the current situation of talent training of marketing major in Colleges and universities in China, sorts out the relevant literature, points out the significance of reform and innovation of marketing teaching mode, puts forward specific measures, and makes a summary, hoping to help cultivate big data marketing talents to adapt to social development.