Research on Cultural Enterprise Information Management in the Background of “Internet +â€

Abstract

"Internet +" era of Internet technology and cultural enterprise combine to bring new opportunities for the development of cultural industries. Cultural enterprises "Internet +" is a data-oriented full-service, need to integrate all kinds of technology, mining and integration of personal and social software platform for data, "Internet +" is not only the level of thinking and influence the strategic level, and more is the concept of corporate culture, organizational structure, products, innovation, management, marketing etc. rebuild. Cultural enterprise with its movies, music, advertising, animation and other cultural products as the core, the network platform, to mobile Internet as a channel, multi-domain, cross-platform business development, promote the transformation and upgrading of traditional cultural enterprises through the integration and development, take practical action to explore the "Internet +" era of cultural enterprises in the new format, new mode.