A Study on the Construction of China’s Automobile Own Brand

Abstract

In recent years, with the rapid development of China's auto market, China's auto brand has also been able to grow at high speed. The automobile industry is the pillar industry of the country. A number of strong independent brand is the automobile industry to achieve "independent development" key. So, I should analysis of the importance of the development of independent brands, China's auto brand development status, development prospects, then put forward a series of recommendations to support the development of independent brands.