Research on the Cooperative Game under Joint Distribution Based on Integrated Logistics Solution for Small and Medium-sized Electronic Commerce Enterprises

Abstract

In recent years, small and medium-sized e-commerce enterprises show the trend of rapid growth. However, separate enterprise distribution and self-build warehousing storage gradually highlight the shortcomings of high cost and low efficiency. Considering the features of small and medium-sized e-commerce enterprises, it is suitable to apply joint distribution combined with them. Joint distribution relates to the interests of the cooperative enterprises, which means reasonable cost allocation method and profit allocation mechanism are the key to promoting the normal operation of the joint distribution. This paper took the distribution enterprises which service for the small and medium-sized e-commerce enterprises as the background, put forward the joint distribution mode for small and medium-sized electronic commerce enterprises, established the multilateral game mode for joint distribution based on the related knowledge of game theory, and studied the cost allocation and profit distribution. This paper provides integrated logistics joint solution for small and medium -sized e-commerce enterprises.