Analysis of Domestic Tourism Consumption Structure in Zhejiang Province

Abstract

According to the related data of tourism in Zhejiang province from 2006 to 2015, this paper analyzes the domestic tourism consumption structure of Zhejiang province by using the models of level index of tourist consumption and the upgrading index of tourism consumption structure. The results show that the development tendency of per capita consumption of the domestic tourists in Zhejiang province gears with the index of China. It shows a slow upward trend, and the per capita consumption of domestic tourists in Zhejiang is much higher than that level of China; the domestic tourist consumption level index of Zhejiang province is less than 1. That shows the growth of domestic tourist consumption in Zhejiang lags behind the growth of domestic tourism’s income. The domestic tourism consumption belongs to lag consumption; In the domestic tourists consumption of Zhejiang province, the proportion of non- basic consumption accounts for not more than 40% in majority year, and the upgrading indexβvalueoftourism consumption structure were less than 1 in all years, which indicates that consumption structure of domestic tourism in Zhejiang province is unreasonable, and the development of tourism industry in Zhejiang province is disharmony. The domestic tourism supply structure in Zhejiang province need to be optimized.