Research on Enterprise Competitiveness Evaluation Based on Natural Selection

Abstract

In the social organization structure, enterprises have certain biological attributes. The biological attributes of enterprises determine that the competitiveness of enterprises must have basic characteristics of organisms, namely its basic viability, competitiveness, and ability to adapt to environmental changes. Based on Darwin's natural selection theory, this paper simulates a market demand as prey, enterprises as predators and competitors as predators of other species. Through the analytic hierarchy (AHP) process to determine the factors of enterprise competitiveness and weights of the factors, the fuzzy comprehensive evaluation method is used to convert the data of various factors, and the converted results are substituted into the natural selection model to simulate the enterprise life cycle and its development status and evaluate its competitiveness.