The Innovation of Enterprise Business Model Based on Social Capital

Abstract

Social capital is a kind of intangible assets embedded in the network structure of the relationship between enterprises and their stakeholders. The problems of trust and norms it contains is more significant than the material capital and human capital, which is more valuable, scarce, irreplaceable and difficult to imitate. The social capital has increasingly becoming the key factor for enterprises to create sustainable competitive advantage and excess value in the new normal economic development. The concrete action paths are as follows: the enterprise social capital influence the idea, path, and means of business model construction to achieve the innovation of business model, so as to get the excess profits which far more than a single enterprise can create, to be the intensely important driving force for the enterprise to create extra value in the new normal economic development.