A Study on the Influence of College Students' Androgyny Personality on Entrepreneurial Activity—Analysis Based on Public Data in University

Zhenhua Zhang, Jing Zhang, Zhijian Deng, Mingqin Chen, Jiawen Shen

Abstract


At present, the entrepreneurship of Chinese college students is characterized by high participation rate and low success rate. This study examines the impact of gender role androgyny on college students 'ability to cope with entrepreneurial frustration through questionnaire surveys and literature analysis from two perspectives: college students' ability to actively respond to entrepreneurial failure and learn from entrepreneurial failure. Through the analysis of 514 sample surveys of college students in Guangdong Province, we find that college students with androgyny personality have stronger ability to cope with entrepreneurial frustration, which means that the androgyny personality has a positive impact on entrepreneurship. In this regard, we put forward some suggestions to strengthen the cultivation of androgyny personality to promote the entrepreneurial development of college students.

Keywords


gender role androgyny, college student, entrepreneurial setback, entrepreneurial failure learning, active response strategy


DOI
10.12783/dtetr/mcaee2020/35082

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