Discussion and Analysis on Television Packaging and Title Font Design in China

Abstract

When television media enter into the era of brand marketing, television packaging of China starts to emphasize on title design of column. When 3D animation technology and non-linear editing enter into television packaging, tile design methods and patterns of manifestation of the column are diversified. Dynamic 3D title font design has enhanced the rhythm sensation of the frames and attracted the audiences by their deep memory on the column. Especially after utilization of CG technology in television packaging and production, the methods such as lighting effect, assembling, rotation, flicker, flexibility and roll in special-effect techniques can be used for making title font. In this way, artistry of title font of the column can make new breakthroughs.