Impact of Customer Knowledge Management on Enterprise Innovation Performance
Abstract
This paper aims to examine the effect of customer knowledge management on continuous innovation and firm performance. Based on the perspective of marketing dynamic capability, this paper establishes a theoretical analysis framework of customer knowledge management--marketing dynamic capabilities -- enterprise’s innovative performance. Then selecting two innovative enterprise as the case, it makes a comparative study by the case study approach, and adjusts the above theoretical analysis framework through coding the qualitative data.
Keywords
Customer Knowledge Management, Marketing Dynamic Capability, Enterprise’s Innovation Performance
DOI
10.12783/dtetr/sste2016/6599
10.12783/dtetr/sste2016/6599
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