Electricity Marketing Strategy Based on Demand Side Management

Abstract

The new normal state of the development of national economy puts forward higher requirements to the development of China’s electric power. Power companies have not really established the concept of market competition and service awareness. Demand side management refers to management activities carried out by the enterprises an effective incentive to reduce electricity consumption and electricity load through improving the efficiency of electricity utilization of users and improving the way of using electricity. Based on the demand side management theory, this paper analyzes the marketing strategy of the existing electricity market and puts forward the power market marketing strategy based on demand side management according to the change of the new situation.