Application of Data Mining Technology in CRM System of Commercial Banks

Abstract

Data mining analyses the massive data in the CRM system of commercial banks effectively, by turning the information into knowledge, data mining benefits the banks with making better business decision. Based on the introduction of data mining technology and the main mining targets, this paper summarizes that the customer cluster character analysis, buying model research and fraud detection are the main application fields of data mining in CRM system, and then introduces its application in these research fields in detail.