Research on Evaluation of Popularity of Lijiang Scenic Area Based on Microblog Data

Abstract

The rapid development of LBS services and big data, massive check-in data provide a basis for the study of the popularity of scenic spots. Taking Lijiang scenic area as the research object, this paper made use of microblog check-in data, and made an evaluation on the popularity of tourist attractions by analyzing the spatial-temporal characteristics of tourist emotion and behavior. Emotion analysis, statistical analysis, spatial analysis and other methods were used to explore the spatial-temporal characteristics of tourist emotion distribution. The study finds that foreign tourists are the main force of tourism activities, in which female tourists are more emotional, and the young and middle-aged tourists are the most active. The emotional value of tourist in tourism activities is positive, give priority to with 43.82% of positive emotions. Scenic spots such as Old Town of Lijiang, Lugu Lake, Yulong Snow Mountain and other places of high popularity, while the Baisha Mural, Shigu Town attractions such as low popularity. The spatial distribution of tourist emotion is consistent with the development of key tourist areas in Lijiang.