A Novel Method to Protect Private Information in Big Data Environment

Abstract

In the big data environment, through the analysis and induction of massive data, mining out potential models and studying the market operation rules, can help enterprises adjust strategies, reduce risks and improve efficiency. However, with the wide application of new technology, the sensitive information of users may be disclosed while mining rules. In the big data environment, the amount of data related to users is large. If the privacy information in these data is leaked, it will cause great harm to users. In order to avoid the disclosure of sensitive information in the process of users accessing services in the big data environment, our research will propose new method to protect the privacy data of users in big data environment. Our research design a new approach based on private matching protocol using block chain technology to protect private data in big data environment.