An Innovative Research on Bachelor’s Degree Cultivating Program of Business English

Abstract

The term of “Business English Major†firstly appeared in “List of Undergraduate Majors Set in Higher Education Institutes Approved by the Ministry of Education (2006)â€, being juxtaposed to the “English Majorâ€. By the year of 2016, the amount of colleges and universities approved to set “Business English Major†has climbed to 293. Meantime, we should see the shortcomings of this major. For dealing with these problems, some solutions are founded as following: constructing “2/3/3-concept†curriculum system, reforming the traditional teaching modes, forming a team of “dual-qualification†teachers, alternating the theoretical study in the school and practical training at the practice bases, building diversified student evaluation mechanism.