Study on the Evolution Law of Integration Innovation of Cultural Tourism Product

Abstract

Culture has always played an important role in the innovation of tourism products, and the integration of cultural tourism is the process of product innovation. The paper selects the scenic spots who are the Window of the World in Shenzhen, Impression Liusanjie in Guilin and 1964 Cultural Creative Park in Zunyi as case study samples. The three cases respectively represent the characteristics of the cultural tourism integration in the 1990s, 2000s and 2010s. First of all, from the perspective of tourism experience, the paper reveals the trend of integration innovation of cultural tourism product. Then this paper reveals the process and dynamic mechanism of integration innovation of cultural tourism product.