Study on Ancient City Commercial Development Based on Tourism Consumption Preference—Taking Taierzhuang Ancient City as an Example

Abstract

With the tourist attractions in-depth development of commercial activities of ancient city, it is exposed some issues like that the business structure is irrational, business climate impact culture, business planning is confusing, and prices have been driven up in commercial development of the ancient city. And these problems reveal the contradiction between the current tourism consumers and the ancient city of scenic spots. Taking the ancient city of Taierzhuang as an example, on the basis of understanding the present situation of development, this paper explores the close relationship between tourist preference and business development through the form of questionnaires. Finally, based on the experience of other cities of the same type, the author puts forward the suggestions for future development.