Research on the Cultivation of Tea High-end Brand Prototype Based on Origin Marketing

Abstract

Brand Prototype is the general knowledge of consumers about a major brand, which reflects consumer expectation about How should brand. Tea is a regional characteristic agricultural product with natural endowment, historical and cultural characteristics. Origin element is an important part of tea brand marketing, therefore, to cultivate high-end tea brand Prototype should pay attention to the origin brand elements. Besides enterprise brand building, tea high-end brand Prototype cultivation compromises brand elements such as country of origin image, natural ecological conditions, and historical heritage, cultural customs etc. and collaborative management mechanism should be established.