Review of Cultural Distance Studies in Field of Tourism

Abstract

Cultural distance is a concept that has been widely accepted in international business. But in tourism research area, it has garnered little attention. This paper tried to map the existing studies of cultural distance in field of tourism and further locate the possible research gaps. Through reviewing the 14 related papers, we summarized the research conditions from perspectives of research themes, research level and measurement of cultural distance. After this, suggestions were provided for future research.