A Brief Analysis on Packaging Design for Consumer Electronics Products



Purpose: to accommodate new progresses such as light and thin of consumer electronics products, online shopping, logistics, as well as new package materials and technology and to promote the overall competitiveness of the products. Methods: analysis and discussion. Conclusion: Protection functions, materials consumption, and environment pollution due to the packages of consumer electronics should be improved by the applications of new package materials and technology, as well as ecological design. The images and texts printed on the surface of package should be simplified. To meet with the logistics need of online shopping, new smart tag technologies such as radio frequency identification (RFID) should be integrate into the package design. Besides, the appearance of package should be distinct and highlight the brand and product.


Consumer electronics, Packaging design, New packaging materials, Smart tags, Simplified appearance of package.



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