A Study on the Body Consumption of TV Variety Programs in the Perspective of Consumer Society

Abstract

With the advent of consumer society, as the most influential propaganda media, TV advocates group consumption, perceptual consumption and current consumption. As the best form of television consumption, TV variety show gradually showing the characteristics of consumption in shaping the perfect body image and promoting individual to input themselves. Through body consumption, the public can gain pleasure, release desire and finally the body itself becomes a symbol of consumer goods. In this paper, through the content analysis of current variety show, the performance of body consumption of variety show can be drawn which provides a theoretical basis for the benign development of variety shows.